Brand Guidelines

Visual
Identity.

Assets and guidelines for the OkayIQ brand. Designed for clarity, authority, and high-performance intelligence.

The Mascot

Our primary mark representing wisdom, persistence, and intelligence.

OkayIQ Logo Light
Primary Mark / Light
OkayIQ Logo Dark
Primary Mark / Dark

Color Palette

Handpicked tones that evoke trust, intelligence, and modernism.

Okay Indigo#4f46e5
Deep Slate#0f172a
Clean White#ffffff
Ghost Grey#f8fafc

Typography

Precision-selected typefaces for maximum legibility and personality.

Display Typeface

Heading Style

ABCDEFGHIJKLMN
OPQRSTUVWXYZ
1234567890

Body Typeface / Outfit

Outfit Geometric

The quick brown fox jumps over the lazy dog. Designed for high readability on digital screens, Outfit provides a friendly yet authoritative tone.

Proper Usage

Our brand is built on trust and intelligence. Please ensure enough breathing room (clear space) around the logo and avoid stretching or recoloring the mascot.

Do

Use the primary indigo logo on light backgrounds.

Don't

Stretch, warp, or shadow the logo.